When Nick Kroll and John Mulaney made their debuts in Oh, Hello on Broadway, the guys needed a team to bring their critically-acclaimed TV alter-egos, Gil Faizon and George St. Geegland, to life online, build brand awareness and sell tickets. So we gave their rabid fans exactly what they wanted by eventizing the Broadway run with hilarious social and video content from Gil and George “themselves." TLDR, every week John Mulaney and Nick Kroll went through my content calendar to approve my copy and I can die happy now.
The show broke the Lyceum Theatre box office record and surpassed all digital benchmarks for Broadway plays, from website visits (320%) and conversions (167%), to ROI (214%), social reach (500%) and more.
role: Copywriter
deliverables: creative development; ATL/BTL campaign; social content
