AB InBev's Social Norms Campaign Competition is the world's largest marketing competition focused on effectively reducing the negative effects of alcohol through social norms marketing. Out of 97 campaigns from 23 different countries, our Bud Light Next spec campaign, "Slow Down to Level Up," won the 2022 global competition. Our other campaign, “VIPee Lounge,” was shortlisted.
role: Senior Copywriter/Creative consulting
deliverables: campaign concept; design; creative direction; strategy
team: Casey D’Alessandro (Creative Director), Maura Larkin (Sr. Strategist), Carolyn Lee (Art Director), Ben Delatte (Copywriter), Alejandra Cid (Sr. Copywriter)
Click HERE to view the two campaigns
