BRAND USA
United Stories: Real Americans, Real Journeys
How do you rebuild confidence in U.S. travel? You hit the road—across 50 states and 5 territories—to share the stories of its people. To boost international tourism, Brand USA launched #UnitedStories, giving everyday Americans a voice. With a mobile content studio (featuring a VW camper, helicopter, Mustang, speedboat, and more), we captured real stories in real time—amplified across Visit the USA’s digital and social channels.
The impact? 169M video views, 1.1B social impressions, 8.2M engagements, and 1.13M incremental visitors to the U.S.
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TEAM
Executive Creative Director: Remi Carlioz
Creative Director: Emmie Nostitz
Editorial Lead: Anne Marie Crosthwaite
Copy & Editorial: Eden White