To celebrate the 70th anniversary of the Tony Awards®, we honored its rich history while showcasing the creativity shaping theater’s future. Our goal was to bring the world’s attention to the stage.

We took the Tony Awards® beyond Broadway with an integrated digital experience—from a platform celebrating the season’s stories to an original video series, a digital news hub, and a six-month social media campaign. We capped it off with a six-hour live show, including a live red carpet show and behind-the-scenes coverage, in partnership with Nordstrom and BroadwayHD.