MICHELOB ULTRA

The Official Beer of Turkey Trotters

As the beer that champions fun on and off the field, Michelob ULTRA wanted to celebrate the folks who lace up for the biggest running day of the year—Thanksgiving. We partnered with Ample Harvest, made it official as The Official Beer of Turkey Trotters, sponsored races nationwide, and even built a Hall of Fame (yes, really). Then, we brought in Beck Bennett to bring it all to life in our spot.

TEAM

Associate Creative Director: Keslie Watts
Senior Art Director: Tim Austin
Copywriters: Eden White & Desirae Danielle

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OH, HELLO ON BROADWAY

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THE TONY AWARDS